Audio Production at the Baltimore Convention Center in Baltimore, Maryland

The 2025 CIAA Fan Fest at the Baltimore Convention Center was a vibrant celebration of culture, community, and college basketball excitement, and Nationwide took center stage as a key sponsor, delivering an unforgettable experience for attendees. Providing top-tier sound and DJ equipment, stylish uplighting, a convenient charging station, and eye-catching branded vinyl decals, Nationwide’s booth was a highlight of the event.

Setting the Scene with Sound and Style

At any fan fest, the energy starts with great music and a dynamic atmosphere. Limelight brought this to life by supplying professional-grade DJ equipment and sound systems that kept the crowd engaged and energized throughout the event. Whether it was pumping up the fans or setting a relaxed vibe between activities, the flawless audio setup was instrumental in creating a memorable experience.

But the booth wasn’t just about sound. To enhance the visual appeal and draw attendees in, Limelight incorporated uplighting, a sophisticated lighting technique that bathes the space in vibrant colors. This lighting not only highlighted the branded space but also complemented the electric atmosphere of the fan fest, making the booth stand out in the bustling convention center.

Convenience Meets Branding

One of the thoughtful additions Limelight provided was a charging station for mobile devices. In an age when staying connected is vital, offering fans a place to recharge their phones and gadgets made the booth a practical and popular stop for attendees. This convenience encouraged more foot traffic and gave fans a moment to relax and engage with the brand.

To top it all off, Limelight used branded vinyl decals to customize the booth’s appearance. These decals reinforced the company’s presence in a stylish yet unobtrusive way, ensuring that the Nationwide logo and messaging were visible without overwhelming the space. The decals created a cohesive and professional look that aligned perfectly with Nationwide’s brand identity.

A Winning Collaboration

Nationwide’s involvement in the 2025 CIAA Fan Fest went beyond sponsorship, it was a full sensory experience that combined sound, light, utility, and visual branding to elevate the fan experience. The strategic use of sound and DJ equipment, uplighting, charging stations, and vinyl decals showcased how thoughtful event production can amplify a brand’s impact while delighting attendees.

As the CIAA Fan Fest continues to grow as a premier cultural event, Nationwide’s innovative and immersive booth is a blueprint for how brands can engage fans in meaningful, memorable ways.

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